№ shopify-com

Shopify

Soft lavender gradients and clean sans-serifs create a spacious, joyful, and approachable feel.

Marquee Herominimalism editorial playful dark mode ecommerce saasdark

The hero image is a full-bleed portrait, creating an immediate connection. The typography is clean and friendly, with a focus on approachable language and a sense of optimism. The overall density is low, allowing the image and text to breathe. · ecommerce landing page, shopify hero, solo entrepreneur, minimalist website, friendly design, startup website, creative platform

Hero - desktop 1440 × 900 · mobile 375

See history ↻Visit source ↗

The whole page, top to bottom - desktop & mobile

Palette

Click any value to copy. Roles are suggestions, not gospel.

Reads as: pastel · muted · warm

SwatchHexOKLCHSuggested roleCopy

Hex#5252ac
OKLCHoklch(48.6% 0.140 280)
RoleDominant
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Hex#2c2c5c
OKLCHoklch(32.0% 0.084 281)
RoleSurface
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Hex#a5a5d4
OKLCHoklch(73.8% 0.068 285)
RoleInk
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Hex#8a8584
OKLCHoklch(62.1% 0.006 31)
RoleAccent
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Hex#d0cdd0
OKLCHoklch(85.2% 0.005 326)
RoleDetail
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How to build one like this

Read off the live site. Treat it as reference, not a recipe.

Download .md View raw ↗

Type ramp

Role	Family	Size	Weight	Leading	Tracking	Sample
h1	NeueHaasGrotesk	96px	400	1	0	Aa Bb Cc
h2	NeueHaasGrotesk	96px	400	1	2.4px	Aa Bb Cc
h3	NeueHaasGrotesk	55px	330	1.16	0	Aa Bb Cc
body	NeueHaasGrotesk	16px	400	1.5	0	Aa Bb Cc
caption	Inter-Variable	14px	420	1.43	0	Aa Bb Cc
button	Inter-Variable	16px	400	1.5	0	Aa Bb Cc

Spacing scale

12px

16px

24px

32px

40px

56px

64px

68px

72px

80px

100px

128px

225px

Radius scale

0px

4px

5px

8px

12px

16px

20px

48px

Container

Max content width 1440px

Export

:root {
  --color-dominant: #5252ac;
  --color-surface: #2c2c5c;
  --color-ink: #a5a5d4;
  --color-accent: #8a8584;
  --color-detail: #d0cdd0;
}

/* CSS variables exposed by source */
:root {
  --text-2xl: 1.5rem;
  --color-purple-500: oklch(62.7% .265 303.9);
  --font-base: Inter-Variable,Helvetica,Arial,sans-serif;
  --color-shade-90: #18181b;
  --text-lg: 1.125rem;
  --font-weight-b5: 500;
  --font-size-t1: 6rem;
  --space-xl: 2.5rem;
  --font-size-b1: 1.75rem;
  --text-base--line-height: 1.5rem;
  --color-link-dark-active: #a1a1aa;
  --font-size-t2: 4.375rem;
  --font-weight-b1: 500;
  --font-mono: ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,"Liberation Mono","Courier New",monospace;
  --font-size-b3: 1.25rem;
  --color-aloe-10: #c1fbd4;
  --color-shade-30: #d4d4d8;
  --color-green-500: oklch(72.3% .219 149.579);
  --space-2xl: 4rem;
  --text-lg--line-height: 1.75rem;
  --color-pistachio-10: #d4f9e0;
  --color-white: #fff;
  --font-size-t3: 3.4375rem;
  --font-weight-t4: 330;
  --font-weight-bold: 550;
  --font-weight-b2: 500;
  --font-size-t6: 1.5rem;
  --color-zinc-300: oklch(87.1% .006 286.286);
  --font-weight-t2: 330;
  --color-shade-70: #3f3f46;
  --color-shade-40: #a1a1aa;
  --text-xs--line-height: 1rem;
  --font-size-b4: 1.125rem;
  --font-weight-t6: 400;
  --font-size-button-lg: 1.125rem;
  --font-weight-body-md: 500;
  --radius-2xl: 1rem;
  --radius-md: .375rem;
  --font-size-t7: 1.25rem;
  --radius-lg: .5rem;
  --text-xl: 1.25rem;
  --color-link-dark-focus: #fff;
  --font-weight-body-lg: 500;
  --font-neuehaas: NeueHaasGrotesk,Helvetica,Arial,sans-serif;
  --font-size-t5: 2rem;
  --font-weight-t8: 450;
  --font-weight-t1: 330;
  --color-zinc-900: oklch(21% .006 285.885);
  --space-5xl: 10rem;
  --color-shade-10: #f4f4f5;
  --color-orange-500: oklch(70.5% .213 47.604);
  --text-2xl--line-height: calc(2/1.5);
  --font-weight-b6: 500;
  --spacing: .25rem;
  --color-shade-50: #71717a;
  --font-weight-body-sm: 500;
  --font-size-body-lg: 1.75rem;
  --font-weight-b3: 500;
  --text-xl--line-height: 1.75rem;
  --font-weight-b4: 500;
}

For your coding agent

Drop-in prompt

Paste this into Claude Code, Cursor, or any chat-based agent. Pairs the captured tokens with a short brief so the model has both the style and the goal in one block.

Build a landing page in the visual style of Shopify.
Reference design system (extracted from the live site):
- Palette: #5252ac, #2c2c5c, #a5a5d4, #8a8584, #d0cdd0
- Typefaces: NeueHaasGrotesk, Inter-Variable
- Macrostructure: Marquee Hero
Use the dominant colour for surfaces, the accent sparingly,
and lean on type weight + scale rather than colour for hierarchy.
Full DESIGN.md: https://inspomcp.dev/api/design/shopify-com

Sites that feel similar

Same macrostructure, different voice.

Role

Family

Size

Weight

Leading

Tracking

Sample

NeueHaasGrotesk

96px

400

Aa Bb Cc

NeueHaasGrotesk

96px

400

2.4px

Aa Bb Cc

NeueHaasGrotesk

55px

330

1.16

Aa Bb Cc

body

NeueHaasGrotesk

16px

400

1.5

Aa Bb Cc

caption

Inter-Variable

14px

420

1.43

Aa Bb Cc

button

Inter-Variable

16px

400

1.5

Aa Bb Cc

:root { --color-dominant: #5252ac; --color-surface: #2c2c5c; --color-ink: #a5a5d4; --color-accent: #8a8584; --color-detail: #d0cdd0; } /* CSS variables exposed by source */ :root { --text-2xl: 1.5rem; --color-purple-500: oklch(62.7% .265 303.9); --font-base: Inter-Variable,Helvetica,Arial,sans-serif; --color-shade-90: #18181b; --text-lg: 1.125rem; --font-weight-b5: 500; --font-size-t1: 6rem; --space-xl: 2.5rem; --font-size-b1: 1.75rem; --text-base--line-height: 1.5rem; --color-link-dark-active: #a1a1aa; --font-size-t2: 4.375rem; --font-weight-b1: 500; --font-mono: ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,"Liberation Mono","Courier New",monospace; --font-size-b3: 1.25rem; --color-aloe-10: #c1fbd4; --color-shade-30: #d4d4d8; --color-green-500: oklch(72.3% .219 149.579); --space-2xl: 4rem; --text-lg--line-height: 1.75rem; --color-pistachio-10: #d4f9e0; --color-white: #fff; --font-size-t3: 3.4375rem; --font-weight-t4: 330; --font-weight-bold: 550; --font-weight-b2: 500; --font-size-t6: 1.5rem; --color-zinc-300: oklch(87.1% .006 286.286); --font-weight-t2: 330; --color-shade-70: #3f3f46; --color-shade-40: #a1a1aa; --text-xs--line-height: 1rem; --font-size-b4: 1.125rem; --font-weight-t6: 400; --font-size-button-lg: 1.125rem; --font-weight-body-md: 500; --radius-2xl: 1rem; --radius-md: .375rem; --font-size-t7: 1.25rem; --radius-lg: .5rem; --text-xl: 1.25rem; --color-link-dark-focus: #fff; --font-weight-body-lg: 500; --font-neuehaas: NeueHaasGrotesk,Helvetica,Arial,sans-serif; --font-size-t5: 2rem; --font-weight-t8: 450; --font-weight-t1: 330; --color-zinc-900: oklch(21% .006 285.885); --space-5xl: 10rem; --color-shade-10: #f4f4f5; --color-orange-500: oklch(70.5% .213 47.604); --text-2xl--line-height: calc(2/1.5); --font-weight-b6: 500; --spacing: .25rem; --color-shade-50: #71717a; --font-weight-body-sm: 500; --font-size-body-lg: 1.75rem; --font-weight-b3: 500; --text-xl--line-height: 1.75rem; --font-weight-b4: 500; }

Build a landing page in the visual style of Shopify. Reference design system (extracted from the live site): - Palette: #5252ac, #2c2c5c, #a5a5d4, #8a8584, #d0cdd0 - Typefaces: NeueHaasGrotesk, Inter-Variable - Macrostructure: Marquee Hero Use the dominant colour for surfaces, the accent sparingly, and lean on type weight + scale rather than colour for hierarchy. Full DESIGN.md: https://inspomcp.dev/api/design/shopify-com