№ ploy-ai

Ploy

Industrial dark mode, heavy condensed sans-serifs against a moody teal haze

Marquee Herominimalism dark mode ai saasdark

High-impact hero section featuring massive, condensed sans-serif typography overlaid on a full-bleed photograph. The composition uses extreme scale and high contrast to create a bold, assertive mood. · bold typography hero, fullbleed image saas, condensed sans serif, high contrast landing page, ai marketing hero

Hero - desktop 1440 × 900 · mobile 375

See history ↻Visit source ↗

The whole page, top to bottom - desktop & mobile

Palette

Click any value to copy. Roles are suggestions, not gospel.

Reads as: saturated · high-contrast

SwatchHexOKLCHSuggested roleCopy

Hex#48a49f
OKLCHoklch(66.2% 0.087 190)
RoleDominant
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Hex#f4fcfc
OKLCHoklch(98.5% 0.008 197)
RoleSurface
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Hex#1f6a68
OKLCHoklch(47.9% 0.071 192)
RoleInk
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Hex#9c6752
OKLCHoklch(56.5% 0.076 42)
RoleAccent
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Hex#aec0c3
OKLCHoklch(79.5% 0.020 209)
RoleDetail
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How to build one like this

Read off the live site. Treat it as reference, not a recipe.

Download .md View raw ↗

Type ramp

Role	Family	Size	Weight	Leading	Tracking	Sample
h1	FK Screamer	144px	700	0.86	0	Aa Bb Cc
h2	FK Screamer	144px	700	0.86	0	Aa Bb Cc
h3	Geist	14px	600	1.43	0	Aa Bb Cc
body	Geist	16px	400	1.5	0	Aa Bb Cc
caption	Geist	14px	600	1	-0.14px	Aa Bb Cc
button	Geist	16px	400	1.5	0	Aa Bb Cc

Spacing scale

4px

8px

16px

24px

28px

40px

48px

64px

96px

Radius scale

0px

4px

6px

8px

12px

16px

20px

24px

44px

Container

Max content width 1400px

Export

:root {
  --color-dominant: #48a49f;
  --color-surface: #f4fcfc;
  --color-ink: #1f6a68;
  --color-accent: #9c6752;
  --color-detail: #aec0c3;
}

/* CSS variables exposed by source */
:root {
  --text-8xl--line-height: 1;
  --font-body: Geist;
  --text-5xl--line-height: 1;
  --text-base--line-height: 1.5;
  --font-mono: ui-monospace,monospace;
  --font-button-letter-spacing: normal;
  --font-size-4xl: 2.25rem;
  --font-heading-line-height: 1.2;
  --text-lg--line-height: calc(1.75/1.125);
  --color-white: #fff;
  --radius-sm: .25rem;
  --font-size-base: 1rem;
  --font-weight-bold: 700;
  --radius: .625rem;
  --font-button: system-ui,sans-serif,-apple-system;
  --text-xs--line-height: calc(1/.75);
  --text: #000;
  --font-size-8xl: 6rem;
  --font-size-xs: .76rem;
  --font-eyebrow: system-ui,sans-serif,-apple-system;
  --radius-2xl: 1rem;
  --font-size-7xl: 4.5rem;
  --radius-md: .375rem;
  --text-7xl--line-height: 1;
  --radius-lg: .5rem;
  --font-heading: FK Screamer;
  --radius-button: 100rem;
  --radius-input: .375rem;
  --font-size-6xl: 3.75rem;
  --font-size-sm: .875rem;
  --radius-3xl: 1.5rem;
  --font-size-2xl: 1.3rem;
  --text-2xl--line-height: calc(2/1.5);
  --spacing: .25rem;
  --font-body-bold-weight: 600;
  --text-xl--line-height: calc(1.75/1.25);
  --font-weight-semibold: 600;
  --font-size-5xl: 3rem;
  --font-body-weight: 400;
  --font-body-letter-spacing: -.02em;
  --font-size-xl: 1.25rem;
  --font-size-3xl: 1.875rem;
  --font-heading-letter-spacing: -.02em;
  --font-heading-bold-weight: 800;
  --font-size-lg: 1.125rem;
  --text-sm--line-height: calc(1.25/.875);
  --text-3xl--line-height: 1.2;
  --color-black: #000;
  --font-weight-normal: 400;
  --font-size-9xl: 8rem;
  --font-weight-medium: 500;
  --radius-xs: .125rem;
  --font-button-line-height: 1;
  --radius-card: .75rem;
  --font-heading-weight: 700;
  --radius-xl: .75rem;
  --font-body-line-height: 1.5;
  --text-6xl--line-height: 1;
  --text-4xl--line-height: calc(2.5/2.25);
  --font-button-weight: 500;
}

For your coding agent

Drop-in prompt

Paste this into Claude Code, Cursor, or any chat-based agent. Pairs the captured tokens with a short brief so the model has both the style and the goal in one block.

Build a landing page in the visual style of Ploy.
Reference design system (extracted from the live site):
- Palette: #48a49f, #f4fcfc, #1f6a68, #9c6752, #aec0c3
- Typefaces: FK Screamer, Geist
- Macrostructure: Marquee Hero
Use the dominant colour for surfaces, the accent sparingly,
and lean on type weight + scale rather than colour for hierarchy.
Full DESIGN.md: https://inspomcp.dev/api/design/ploy-ai

Sites that feel similar

Same macrostructure, different voice.

Role

Family

Size

Weight

Leading

Tracking

Sample

FK Screamer

144px

700

0.86

Aa Bb Cc

FK Screamer

144px

700

0.86

Aa Bb Cc

Geist

14px

600

1.43

Aa Bb Cc

body

Geist

16px

400

1.5

Aa Bb Cc

caption

Geist

14px

600

-0.14px

Aa Bb Cc

button

Geist

16px

400

1.5

Aa Bb Cc

:root { --color-dominant: #48a49f; --color-surface: #f4fcfc; --color-ink: #1f6a68; --color-accent: #9c6752; --color-detail: #aec0c3; } /* CSS variables exposed by source */ :root { --text-8xl--line-height: 1; --font-body: Geist; --text-5xl--line-height: 1; --text-base--line-height: 1.5; --font-mono: ui-monospace,monospace; --font-button-letter-spacing: normal; --font-size-4xl: 2.25rem; --font-heading-line-height: 1.2; --text-lg--line-height: calc(1.75/1.125); --color-white: #fff; --radius-sm: .25rem; --font-size-base: 1rem; --font-weight-bold: 700; --radius: .625rem; --font-button: system-ui,sans-serif,-apple-system; --text-xs--line-height: calc(1/.75); --text: #000; --font-size-8xl: 6rem; --font-size-xs: .76rem; --font-eyebrow: system-ui,sans-serif,-apple-system; --radius-2xl: 1rem; --font-size-7xl: 4.5rem; --radius-md: .375rem; --text-7xl--line-height: 1; --radius-lg: .5rem; --font-heading: FK Screamer; --radius-button: 100rem; --radius-input: .375rem; --font-size-6xl: 3.75rem; --font-size-sm: .875rem; --radius-3xl: 1.5rem; --font-size-2xl: 1.3rem; --text-2xl--line-height: calc(2/1.5); --spacing: .25rem; --font-body-bold-weight: 600; --text-xl--line-height: calc(1.75/1.25); --font-weight-semibold: 600; --font-size-5xl: 3rem; --font-body-weight: 400; --font-body-letter-spacing: -.02em; --font-size-xl: 1.25rem; --font-size-3xl: 1.875rem; --font-heading-letter-spacing: -.02em; --font-heading-bold-weight: 800; --font-size-lg: 1.125rem; --text-sm--line-height: calc(1.25/.875); --text-3xl--line-height: 1.2; --color-black: #000; --font-weight-normal: 400; --font-size-9xl: 8rem; --font-weight-medium: 500; --radius-xs: .125rem; --font-button-line-height: 1; --radius-card: .75rem; --font-heading-weight: 700; --radius-xl: .75rem; --font-body-line-height: 1.5; --text-6xl--line-height: 1; --text-4xl--line-height: calc(2.5/2.25); --font-button-weight: 500; }

Build a landing page in the visual style of Ploy. Reference design system (extracted from the live site): - Palette: #48a49f, #f4fcfc, #1f6a68, #9c6752, #aec0c3 - Typefaces: FK Screamer, Geist - Macrostructure: Marquee Hero Use the dominant colour for surfaces, the accent sparingly, and lean on type weight + scale rather than colour for hierarchy. Full DESIGN.md: https://inspomcp.dev/api/design/ploy-ai