Louispoulsen
Marquee Hero
Deep charcoal expanse, crisp sans-serif geometry, cool, reflective, and subtly luxurious.




Click any value to copy. Roles are suggestions, not gospel.
Read off the live site. Treat it as reference, not a recipe.
| Role | Family | Size | Weight | Leading | Tracking | Sample |
|---|---|---|---|---|---|---|
| h2 | AvenirLTStd | 64px | 550 | 1 | 0 | Aa Bb Cc |
| h3 | AvenirLTStd | 40px | 550 | 1.2 | 0 | Aa Bb Cc |
| body | AvenirLTStd | 16px | 400 | 1.5 | 0 | Aa Bb Cc |
| button | AvenirLTStd | 14px | 800 | 1.43 | 0 | Aa Bb Cc |
Max content width 1440px
:root {
--color-dominant: #af7f4f;
--color-surface: #2c2014;
--color-ink: #d5bca3;
--color-accent: #90806c;
--color-detail: #bcbbba;
}
/* CSS variables exposed by source */
:root {
--color-alert-error: #b5593f;
--color-button-ghost-focus-text: #3d3d3d;
--color-button-ghost-underline: rgba(0,0,0,0.4);
--color-form-item-focus-text: #000;
--color-alert-info: #7691b0;
--color-alert-success: #848b7f;
--color-button-ghost-hover: #999;
--color-text-light: #666;
--color-background-mega-menu: #fff;
--color-button-ghost-focus: #999;
--color-slider-status-line: rgba(0,0,0,0.15);
--color-background-html-0: hsla(0,0%,100%,0);
--color-button-ghost-disabled-text: #666;
--color-product-button: #000;
--color-form-item-focus: #000;
--color-button-primary-background: #000;
--color-background-column: #fff;
--color-image-background: #fff;
--color-background-html-50: hsla(0,0%,100%,0.5);
--color-text-inverted: #fff;
--color-background-inverted-10: rgba(0,0,0,0.1);
--color-divider-line-light: rgba(0,0,0,0.08);
--color-background-html: #fff;
--color-tag: #848b7f;
--color-text-lightest: #999;
--color-text-inverted-70: hsla(0,0%,100%,0.7);
--color-success: #848b7f;
--color-button-ghost-hover-icon-only: #3d3d3d;
--color-button-primary-text: #fff;
--color-success-alert-text: #000;
--color-image-background-70: hsla(0,0%,100%,0.7);
--color-text-footer-top: #fff;
--color-definition-table-title: #3d3d3d;
--color-divider-line-dark: #3d3d3d;
--color-background-image: url('/on/demandware.static/Sites-FLOS-WO-Site/-/default/dw260eb04b/images/grain/white.jpg');
--color-info-text: #5d7796;
--color-button-ghost-disabled: #d9d9d9;
--color-definition-table: #666;
--color-form-item-placeholder: #666;
--color-button-primary-background-disabled: #e5e5e5;
--color-form-item-hover-text: #000;
--color-form-item-disabled-text: #666;
--color-button-ghost-focus-background: #e5e5e5;
--color-button-ghost-hover-text: #3d3d3d;
--color-text: #000;
--color-error: #b5593f;
--color-form-item-default: #666;
--color-divider-line: rgba(0,0,0,0.15);
--color-background: #fafafa;
--color-form-item-hover: #000;
--color-primary: #000;
--color-text-dark: #000;
--color-button-ghost: #000;
--color-success-text: #70786a;
--color-background-footer: transparent;
--color-button-primary-background-hover: rgba(0,0,0,0.75);
--color-text-footer-bottom: #fff;
--color-form-item-disabled: #666;
--color-button-primary-background-focus: #666;
--color-info: #7691b0;
}Drop-in prompt
Build a landing page in the visual style of Flos.
Reference design system (extracted from the live site):
- Palette: #af7f4f, #2c2014, #d5bca3, #90806c, #bcbbba
- Typefaces: AvenirLTStd
- Macrostructure: Marquee Hero
Use the dominant colour for surfaces, the accent sparingly,
and lean on type weight + scale rather than colour for hierarchy.
Full DESIGN.md: https://inspomcp.dev/api/design/flos-com--en-pl-ok-m-ok-html